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Finally, a Museum Exhibit of Trade Catalogs!
I’ve collected vintage trade catalogs for years. Now they’ve gotten the museum treatment at one of America’s most famous institutions.
Apr 22
•
Paul Lukas
25
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Inconspicuous Consumption
Finally, a Museum Exhibit of Trade Catalogs!
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6
A Visit to the Ephemera Fair
Can you guess which two items I purchased at this fantastic vintage market?
Mar 18
•
Paul Lukas
36
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Inconspicuous Consumption
A Visit to the Ephemera Fair
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21
The Strangest Artifacts I’ve Ever Saved
Some thoughts on the pleasures of vintage price tags.
Mar 4
•
Paul Lukas
24
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Inconspicuous Consumption
The Strangest Artifacts I’ve Ever Saved
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18
Let’s Check Out Some Cool Old Business Letters and Invoices
Each one provides a peek into a distinct little industry-specific world.
Feb 28
•
Paul Lukas
21
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Inconspicuous Consumption
Let’s Check Out Some Cool Old Business Letters and Invoices
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17
The Amazing Variety of Parcheesi Board Designs
The popular game’s board has been rendered in a near-endless series of design variations over the years. Plus: The debut of the Inconspicuous News…
Jan 30
•
Paul Lukas
25
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Inconspicuous Consumption
The Amazing Variety of Parcheesi Board Designs
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8
My Completely Awesome Heirloom Toaster
Plus: Another unusual mortuary-industry overlap.
Jan 21
•
Paul Lukas
44
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Inconspicuous Consumption
My Completely Awesome Heirloom Toaster
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35
Strange Bedfellows: Furniture and Undertaking
The old connection between these two industries actually makes a certain kind of sense, but it still seems weird.
Jan 16
•
Paul Lukas
28
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Inconspicuous Consumption
Strange Bedfellows: Furniture and Undertaking
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11
What’s the Deal with “Both Phones”?
A simple but confusing phrase used to be common on promotional materials. Here’s the story behind it.
Jan 13
•
Paul Lukas
42
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Inconspicuous Consumption
What’s the Deal with “Both Phones”?
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13
A Sweet Slogan
Back in the 1930s and ’40s, the candy industry promoted itself in some surprising ways.
Jan 9
•
Paul Lukas
32
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Inconspicuous Consumption
A Sweet Slogan
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17
The Pleasures of Vintage Billheads
You probably know about letterhead, but do you know about billheads? Let’s take a closer look.
Jan 7
•
Paul Lukas
28
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Inconspicuous Consumption
The Pleasures of Vintage Billheads
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26
How a Vintage Library Card Reconnected Me with an Old Friend
An amazing tale of coincidence, happenstance, and incredibly good luck.
Jan 2
•
Paul Lukas
40
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Inconspicuous Consumption
How a Vintage Library Card Reconnected Me with an Old Friend
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9
An Admirably Obsessive Record of Records
A handwritten listing of a DJ’s 45-rpm records is filled with peculiarities that amount to a secret code.
Dec 17, 2024
•
Paul Lukas
27
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Inconspicuous Consumption
An Admirably Obsessive Record of Records
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14
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