Package Design

Little Stories: The Incriminating Matzo Butter Stain

Half a century later, evidence of my snacking sin still persists. Plus a recipe and a new Inconspicuous News Roundup!

Apr 11 •

Toward a Unified Theory of Proper Egg Use

Remember my obsession with maintaining balance within the egg carton? That goal, it turns out, comes down to a mathematical equation.

Apr 2 •

A Masterpiece of Package Design

This vintage 1940s product is even more magnificent than it appears at first glance.

Oct 15, 2024 •

Pretzel Logic: The Twists and Turns of an Iconic Product

The language of this classic snack has slowly been corrupted.

Aug 1, 2024 •

Enlarged to Show Texture — or Is It?

A puzzling package design phenomenon, plus a new “Bomp” update!

Jul 31, 2024 •

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