Subscribe
Sign in
Home
Categories
Merchandise
Archive
About
Typography
Latest
Top
Discussions
A Very Special Postal Art Project
For 36 years, a man mailed letters to himself and matched his handwriting on the envelopes to the visual themes of the stamps, with amazing results.
Jun 16
•
Paul Lukas
40
6
3
Where Should the Apostrophe Go on a Vertically Lettered Sign?
A deep dive on an enduring typographic conundrum.
May 12
•
Paul Lukas
40
36
1
Follow-Up Roundup!
Some new developments involving a bunch of recent Inconspicuous Consumption posts.
Mar 19
•
Paul Lukas
25
4
1
There’s an Epidemic of Upside-Down Letters!
And it goes way beyond Frank Lloyd Wright. Plus more butter color-coding and a new Inconspicuous News Roundup.
Mar 17
•
Paul Lukas
25
9
1
The Man Behind the Upside-Down “H”
Part 2 of our investigation into the typographic mysteries surrounding a historic Frank Lloyd Wright building. Plus a new Inconspicuous News Roundup!
Feb 26
•
Paul Lukas
29
9
H-Bomb: A Frank Lloyd Wright Typographic Mystery
The famed architect made a surprising error on one of his most notable buildings — or did he? A deep dive to uncover the truth.
Feb 25
•
Paul Lukas
104
34
12
Remembering to Dot Every “i” — Literally
How a dedicated and detail-oriented public servant spotted — and fixed! —a defective street sign. Plus a new Inconspicuous News Roundup!
Feb 10
•
Paul Lukas
25
6
1
What the Hell Is an Addressograph?
How a small vintage item led me down a very deep, very enjoyable rabbit hole.
Feb 3
•
Paul Lukas
37
27
2
My Personal Sign Shangri-La
I recently got to attend two amazing sign-related events in a 24-hour span. Plus a new Inconspicuous News Roundup and a whole lot more!
Oct 21, 2025
•
Paul Lukas
39
13
1
A Common Design Error That’s Been Hiding in Plain Sight
Is an error really an error if nobody notices it? Plus an important nesting bowl update!
Jun 17, 2025
•
Paul Lukas
31
24
1
A Visit to the New York Sign Museum
I could have spent the whole day there.
Mar 26, 2025
•
Paul Lukas
32
11
Let’s Check Out Some Cool Old Business Letters and Invoices
Each one provides a peek into a distinct little industry-specific world.
Feb 28, 2025
•
Paul Lukas
23
17
This site requires JavaScript to run correctly. Please
turn on JavaScript
or unblock scripts
