Inconspicuous Consumption

Inconspicuous Consumption

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Obsessions

The World’s Most Ridiculous Stop Sign
Its absurdity is also its appeal.
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Paul Lukas
10
Toward a Unified Theory of Proper Egg Use
Remember my obsession with maintaining balance within the egg carton? That goal, it turns out, comes down to a mathematical equation.
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Paul Lukas
12
The Only Important Question About Eggs
Hint: It’s not about how much they cost.
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Paul Lukas
38
An Admirably Obsessive Record of Records
A handwritten listing of a DJ’s 45-rpm records is filled with peculiarities that amount to a secret code.
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Paul Lukas
14
An Admirably Obsessive Animation Project
A year’s worth of drawings on Post-its, distilled into a very entertaining video.
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Paul Lukas
2
A Deep Dive on a Classically Inconspicuous Clothing Detail
Your shirt may be harboring a small design element that has a long and complicated history.
28
In Praise of Obsessive-Themed Travel Destinations
One person’s monomaniacal pursuit of a niche interest can result in a very entertaining roadside attraction.
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Paul Lukas
23
The Very Strange Exit Signs on the New Jersey Turnpike
An extensive Inconspicuous Consumption investigation into some highly unusual highway sign graphics.
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Paul Lukas
17
An Epic State-by-State Look at Municipality Border Signs
Each state has its own approach to this type of sign. Here’s a rundown, along with commentary, analysis, and background info.
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Paul Lukas
29
UPDATED — Oddly Compelling: The Sire Records Logo on a Spinning LP
My quest to find the story behind a classically inconspicuous detail — and the music-biz legends I met along the way.
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Paul Lukas
11
The Coolest Street Art Ever
An impromptu illustration gallery has sprouted up beneath my feet (and it’s not what you might think).
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Paul Lukas
8
A Very Inconspicuous Home-Improvement Project
Plus a BOMP update!
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Paul Lukas
12
© 2025 Paul Lukas
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