Inconspicuous Consumption

Inconspicuous Consumption

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For Pleat’s Sake: Another Super-Cool Factory Tour
A return visit to the Garment District to learn about another fascinating old-school trade. Plus a new Inconspicuous News Roundup!
Jul 30 • Paul Lukas
The Surprisingly Deep “Sanforized” Rabbit Hole
It’s a ubiquitous term on old clothing labels. But what does it mean, and why are there so many different versions of it?
Jul 16 • Paul Lukas
A Very Special Factory Tour
Seeing the last remaining American manufacturer of a highly specialized product — artificial fabric flowers — was a rare treat.
Apr 8 • Paul Lukas
My Personal Sign Shangri-La
I recently got to attend two amazing sign-related events in a 24-hour span. Plus a new Inconspicuous News Roundup and a whole lot more!
Oct 21, 2025 • Paul Lukas
A Masterpiece of Package Design
This vintage 1940s product is even more magnificent than it appears at first glance.
Oct 15, 2024 • Paul Lukas
Perforation Perfection
A deep dive on a 1958 catalog from a very niche-specific company.
Sep 11, 2024 • Paul Lukas
Pretzel Logic: The Twists and Turns of an Iconic Product
The language of this classic snack has slowly been corrupted.
Aug 1, 2024 • Paul Lukas
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