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A Very Dairy Mystery: The Colors of Butter
An epic deep-dive investigation into the confusing color-coded package designs of this familiar grocery staple.
Mar 3
•
Paul Lukas
52
29
4
The Man Behind the Upside-Down “H”
Part 2 of our investigation into the typographic mysteries surrounding a historic Frank Lloyd Wright building. Plus a new Inconspicuous News Roundup!
Feb 26
•
Paul Lukas
26
9
H-Bomb: A Frank Lloyd Wright Typographic Mystery
The famed architect made a surprising error on one of his most notable buildings — or did he? A deep dive to uncover the truth.
Feb 25
•
Paul Lukas
94
33
12
The Miracle Leaf
Sometimes the simplest things are the most mind-blowing. Plus more recursive images and a new Inconspicuous News Roundup!
Nov 13, 2025
•
Paul Lukas
36
16
2
Holy Mackerel: The Mystery of the Miracle Fish
Did a mysterious piscine houseguest arrive via a marvel of science, or divine intervention, or both? Plus a new Inconspicuous News Roundup!
Oct 28, 2025
•
Paul Lukas
33
9
2
That’s a Paddlin’: A Mystery Train Tool with a Super-Specialized Function
Plus a new Inconspicuous News Roundup, and more!
May 29, 2025
•
Paul Lukas
22
3
2
The Case of the Mysterious Bird Feeder Surprise
In which I find a strange item in an even stranger place. Plus a bonus mystery and a new Inconspicuous News Roundup.
Feb 25, 2025
•
Paul Lukas
25
34
A Very Unusual Traffic Light, and Some Additional Roadway Oddities
As we continue to discover, standardized highway signs and signals aren't always so standardized after all.
Feb 20, 2025
•
Paul Lukas
15
17
What’s the Deal with “Both Phones”?
A simple but confusing phrase used to be common on promotional materials. Here’s the story behind it.
Jan 13, 2025
•
Paul Lukas
42
13
The Shrinking Footprint (and Signage) of a Brooklyn Business
Solving an intriguing sign-based mystery.
Dec 4, 2024
•
Paul Lukas
22
5
An Intriguing Lefty-Righty Distinction I Hadn’t Noticed Before
I’m usually very attuned to handedness, but a recent restaurant visit taught me something new.
Dec 2, 2024
•
Paul Lukas
30
25
A New Rabbit Hole: The Better Sleep Blanket Support
A fun vintage sign for an unlikely-seeming product leads to some interesting revelations.
Nov 26, 2024
•
Paul Lukas
30
15
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