Inconspicuous Consumption

Inconspicuous Consumption

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Interviews

The Toddfather: An Interview with the Great Todd Radom
When it comes to sports design, Radom’s done it all, from MLB uniforms to Super Bowl logos. We talked about his career, the current state of uniform…
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Paul Lukas
12
EXCLUSIVE: The Inside Story Behind the Jets’ 2019 Uniform Set
In his third and final Uni Watch interview, former Nike art director Tom Andrich explains the troubled process that resulted in an unpopular and…
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Paul Lukas
20
Just Doing It: What It’s Like to Design NFL Uniforms for Nike
A Nike insider talks about working with team owners, dealing with fan feedback, doing things “the Nike way,” balancing innovation vs. aesthetics … and…
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Paul Lukas
33
Meet the Man Who Invented Color Rush
Former Nike art director Tom Andrich provides behind-the-scenes info on how Color Rush was created, which designs were rejected, and how Nike worked…
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Paul Lukas
33
EXCLUSIVE: The Inside Story Behind the Mismatched Grey Fabric on MLB’s New Uniforms
An employee at MLB’s uniform factory tells us what’s going on behind the scenes.
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Paul Lukas
9
Tiny but Mighty
Kristen Sachs’s hand-crocheted “Lil Pros” dolls are uni-amazing — and they have an heart-tugging real-life subtext to boot.
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Paul Lukas
8
The Sports Logo Designer Whose Viral Videos Are Generating a Buzz
Emily Morgan has turned her TikTok account into a showcase for her inventive sports logo-redesign videos.
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Paul Lukas
16
Let’s Admire This Amazing NHL Logo Embroidery Sampler
Maria Villotti has produced a DIY project for the ages.
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Paul Lukas
9
America Has Some Seriously Weird-Looking High School Baseball Fields
And one guy is on a mission to document every single one of them.
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Paul Lukas
10
Talking Uniforms, Logos, and Aesthetics With Music Engineer Steve Albini
From indie-rock to the World Series of Poker — and a lot in between — the renowned musician and audio engineer has had a surprisingly uni-adjacent…
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Paul Lukas
8
Is This the Basketball of the Future?
Wilson’s new 3D-printed “airless” ball is an intriguing glimpse into the potential future of ball design across many different sports.
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Paul Lukas
20
A Big-Leaguer’s Son Talks About His Dad’s Uniforms
David Briles grew up in MLB dugouts — literally! He tells us how his dad disguised which brand of glove he wore, appeared on Saturday Night Live, had a…
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Paul Lukas
18
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