Inconspicuous Consumption

Inconspicuous Consumption

Share this post

Inconspicuous Consumption
Inconspicuous Consumption
Let’s Admire This Amazing NHL Logo Embroidery Sampler

Let’s Admire This Amazing NHL Logo Embroidery Sampler

Maria Villotti has produced a DIY project for the ages.

Paul Lukas's avatar
Paul Lukas
May 04, 2023
∙ Paid
23

Share this post

Inconspicuous Consumption
Inconspicuous Consumption
Let’s Admire This Amazing NHL Logo Embroidery Sampler
9
Share
Maria Villotti’s NHL logo sampler when it was still a work in progress.

As most of you know by now, I love a good uni- or logo-related DIY project. So I was excited when longtime Uni Watch reader/contributor/pal Wafflebored — himself the source of countless great DIY endeavors — recently let me know about a sensational embroidery project that he’d spotted on Twitter:

Holy moly — what a sensational-looking piece of work! Here’s a larger view of the full sampler, followed by a few of the individual logos (I also punched up the levels a bit so the colors will pop, plus I tried to cut down a bit on the shadows):

I wanted to know more, so I contacted the embroiderer — a woman named Maria Villotti — and asked to interview her. Here’s a transcript of a Zoom call we recently had, edited for length and clarity.

This post is for paid subscribers

Already a paid subscriber? Sign in
© 2025 Paul Lukas
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share