Inconspicuous Consumption

Inconspicuous Consumption

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Inconspicuous Consumption
Inconspicuous Consumption
Major News: BOMP Is Back!
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Major News: BOMP Is Back!

Our old favorite is back from the dead.

Paul Lukas's avatar
Paul Lukas
Mar 24, 2025
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Inconspicuous Consumption
Inconspicuous Consumption
Major News: BOMP Is Back!
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In Friday’s post about my birthday, I mentioned that the inconspicu-verse had just given me an early birthday present. As you can see above, that present was the triumphant return of the BOMP lettering on a Brooklyn roadway.

Just to refresh everyone’s memory: My then-girlfriend E encountered the BOMP lettering — apparently an inspired bit of roadway-signage vandalism, altering the original BUMP — last July, just a week after I had published a deep dive on speed bumps, humps, and lumps. A few days after she discovered it, we saw a work crew repainting the BOMP back to BUMP, although the “O” was partially showing through the black cover-up paint a few weeks after that. (You can see a more detailed BOMP timeline here.)

I hadn’t been back to the BOMP site since mid-August. But last Wednesday night, March 19th, I received a text from my friend and IC reader Chris Erikson:

As you can see, it looked like the “O” had been restored! So the next day — March 20th, the day before my birthday — I went to see for myself. Since E was the one who discovered the BOMP to begin with, I brought her along. Here’s what we found:

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