13 Comments
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Kevin Belt's avatar

This kind of stuff is what originally attracted me to Uni Watch in the first place. I like the uniform news, but you just have such an interesting outlook on everything. I got really into all the "extra" UW content: Culinary Corner, Pandemic Porch Cocktails, Can of the Day, etc., and IC is all that. Really glad I kept my subscription. This has been a fun first couple of months.

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Tony Miller's avatar

It's not officially the holiday season until Paul posts about Homemade Irish Cream!

But I would concur that it was always the IC side of UW that fascinated me the most, and that's only gotten more true as the sportswear market has veered further into merchandising and fashion apparel and ... look, I just never want to hear the term "colorway" again.

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Jason T's avatar

This is hilarious! It’s just fun to say “bomp!”

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Adam Gerard's avatar

The Saturday NYT crossword had a clue: “Reason one might read a ‘Speed Hump’ sign and laugh” and though it’s a long answer at 9 letters, it’s still not enough to outline the whole BOMP story.

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Benjamin Bonnet's avatar

I have a T-shirt from baseballism. I believe you were the one that tipped me wise to them. Their logo is on the bottom right-hand side on the outside of the shirt. You frequently criticized sports uniforms (rightfully so) that had some bullshit inside the uniform that you can't see. I would implore you to stick that glorious Brannock on the outside so everyone can go, "Wait, is that a..."

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Paul Lukas's avatar

I critiqued on-field sports *uniforms* that put logos on the inside, because it was part of the larger trend of treating on-field attire as retail items. An inner logo is just a retail sales tool that has nothing to do with the on-field uniform. But I never critiqued anyone for doing that with something that's strictly a retail item.

This T-shirt is strictly a retail item. I thought putting the IC logo there was a fun way to provide a bit of IC context. If you think that's the same thing as a team putting an inner-collar logo or slogan on an on-field jersey, that's fine. I respectfully disagree. On-field apples vs. retail oranges.

Here are the three options I considered:

1) No IC logo at all. That could work find, but I felt like people would enjoy having some sense of IC context. So that led me to the next option...

2) Putting a small IC logo on the back, below the rear collar. But that would add several dollars to the shirt's price and would be a bit more aggressive from a branding perspective than I wanted. So that led me to...

3) The inner collar. That adds only 99¢ to the price and is very sotto voce on the branding. I didn't even know this option was available until yesterday, and I think it's the perfect solution. YMMV, etc.

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Benjamin Bonnet's avatar

Ah. Never thought about price points. Makes sense. I just wanted more Brannock (doesn't everyone) presence. Maybe an IC Brannock T-shirt?

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Paul Lukas's avatar

"Maybe an IC Brannock T-shirt?" --> For sure. Part of a larger project I have in mind. Stay tuned!

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Benjamin Bonnet's avatar

That "Meats" my approval.

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Benjamin Bonnet's avatar

And my comment wasn't meant to imply hypocrisy. It was only meant to go loud and proud. Sorry if it came across the wrong way.

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Jeff Bramhall's avatar

Inconspicuous Consumption: for those who bomp it

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Ruth Ann Harnisch's avatar

Will you offer a black long-sleeve t with the word bomp in brat font?

If you won't make one I will get a local shop to print one up.

My husband will see it and I won't be able to stop him from singing "Who put the Bomp..."

BUT YOU ALL WILL KNOW and give me a fist bomp.

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Paul Lukas's avatar

I can do a long-sleeve version if you like. Not changing the design, though. Let me know!

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